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Databases store information in digital records which may be searched, retrieved and arranged in countless ways. Having your data in a database, instead of on paper or in spreadsheets, not solely saves you time and preserves vital information, it allows you to see patterns in your operations which can be visible in no other way.

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Substantial Time Financial savings
Databases save time. Retrieving a single document, which can take several minutes of digging in a paper-based filing system, can be achieved with just a number of clicks in a computerized database. Merging database records with paperwork makes producing paper reports almost instantaneous, eliminating hours of retyping. Data entry screens can be designed to let you see associated records as you create a new one, so you don't have to spend time wading by way of different records to check spellings, addresses, historic data, akin to earlier sales.

More Accessible Data
places databases offer you lots of alternative ways to look at your data. A request for a selected reply or record from your database -- called a "question" -- can take just a minute or to write down, versus hand-collating information records or sorting and resorting a spreadsheet. Plus, you may write standing queries to reply the questions you ask steadily, so an up-to-the-minute answer is just seconds away.

Ability to Link Data
Databases assist you to link totally different sources of knowledge collectively so you may see vital things about your business you might by no means have observed before. Linking your gross sales records and your expense reimbursement accounts, for example, permits you to see whether an increase in shopper entertainment really does result in more closed deals. Connecting skilled improvement and production data helps you to see which training courses actually enhance your productivity. Information sources which have traditionally been sequestered in separate departments can come together in a database to reveal surprising and revenueable insights.

Skill to Drive Mail, E mail and Social Networks
Mass customization -- the power to supply an individualized response to 1000's or even thousands and thousands of potential clients -- relies on electronic databases to analyze buyer data and generate tailored messaging. Data records can drive direct mail and e mail campaigns to your customers, and may even help you keep abreast of who is saying what about your product on social networks like Twitter and Facebook.

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